On April 24, as Israel’s wildflowers bloom, we remember. Yom HaShoah is a time to reflect on the resilience of our people - a strength that endures despite destruction.
Symbols May Burn, But Their Meaning Lives On
This year (2025), our Yom HaShoah designs feature three Blue Boxes, one burnt in Warsaw (1943), one burnt in Nir Oz (2023), and a fresh, undamaged Blue Box. Antisemitism has tried to erase them, but the Blue Box remains a symbol of Jewish self-determination and renewal.
Restoring the Forest of the Martyrs
Planted in the 1950s by Holocaust survivors and Jews worldwide, the Forest of the Martyrs stands as a living tribute to the six million lives lost. A megafire in 2021 devastated this sacred place, but just as our people rebuild, so too must this memorial.
Together, we ensure that memory is not only preserved, but that it flourishes.